Breast Cancer

This is taken at MTR station and is the latest advertisement about Breast Cancer produced by Cancer Fund. When I saw this adv, I immediately recalled an TVC produced a few years ago, please refer to the link and have a look: http://www.admango.com/hkej/gif/cancer_b.asf

Most of you must have seen this TVC before and had a strong impression on it, especially for girls. It is a rather short commercial, but I think it is a very successful one. I admired the commercial as it conveyed the message about "be aware of Breast Cancer" by a simple, direct, and powerful approach. I also admired director's idea of using 2 alarms to replace the breasts. This have grabbed readers' attention and pay importance about the issue.

Using letterforms to create patterns

Typography is an siginificant element in design.
Recently, I have tried to use letterforms to create some patterns, below are my works.
I know my works are not good enough, but I would try to observe and study more about types, as making improvement is important in design.

Pattern of Romanticism

Pattern of Buddhism

Kan Tai Keung

I remembered a few weeks ago, we have talked about some Individual designers during lessons. I am interested in and inspired by the works of Kan Tai Keung. And, when I back home, I am eager to search more works produced by him.

Here are some works designed by Kan Tai Keung:

I really like this designer. He has good Chinese Painting skills and graphic design techniques.

Chinese Painting emphasize on verve but that on western focus on realistic. There is a big difference in these two types of arts. However, Kan is successful in combining these two types of arts together. While nowadays Chinese are strongly influenced by the western culture, Kan Tai Keung syncretize different culture and at the same time conserve the unique essence of tradition Chinese painting.

To see more works produced by Kan, you may refer to this site: http://www.kantaikeung.com/eindex.html

>>DIALOGUE-Erhard Gruettner-Kan Tai-Keung

>> Poster I /II/III/IV/V

Typography

From the previous lesson talking about typography, I know how to identify the six different categories of types. Of the six categories, I like the Script typeface the most. Some fonts like Chopin, Snellroudhand, etc are classic and elegant. Moreover, I know that types itself are not just simply texts, but also important elements in design.

Sometimes, we may use typefaces for decorative purpose, or even use different typefaces to create graphics. The use of different typefaces in design would definitely influence the visual effect.

Little Dimples

Old song, but new combination.


There's nothing new on the song, but the new combination who sing the song produced sparkle. WOW!
(ya! There are no new ideas in communication design there are only new combinations and the synthesis of old ideas.)



Enjoy the video:)






"Little Dimples" - Original version sung by Charlene Choi and JJ Lin

"Little Dimples" - New version sung by Riney and Bam

Traditional Chinese VS Simplified Chinese

In the recent DGC lessons, I have learnt something about design history. Such as the technological improvement that change the history of design, and also how characters and letter forms are developed from cave painting, pictures, pictograms, and so forth.

Technological improvement like the invention of paper, moveable type, printing press...... all these make design and publishing more convenient. Characters and letter forms developed from pictograms are less complicated and with less strokes, these make writing more convenient. People from all over the world, from the past to current, are, always seeking for convenient.

This brings me think of the issue about whether the Traditional Chinese Characters be replaced by the Simplified Chinese Character. As with the rapid economic development of China in the recent decades, Chinese citizen started to seek for "speed". Everything should be done as quickly as it can, and as convenient as it can. Because to them, every minute =$. They should write quickly so as to prevent wastage of time. And we can hear many voices from the mainland China that request to eliminate Traditional Chinese and set Simplified Chinese as Standard Formal Chinese Characters.

However, in my point of view, simplified Chinese can never replace Traditional Chinese. Traditional Chinese are developed from pictograms gradually over a long long period. When we look at Traditional Chinese, we can see the shadow of pictograms. That is, Traditional Chinese Characters could convey pictures and meanings. Yet, for Simplified Chinese, strokes are simplified, the ability of the character to covey pictures and meanings would also be disappeared.

Traditional Chinese Character are unique characters and letterforms. When we are seeking for convenience, we should also keep the uniqueness of our precious language characters.

I'm lovin' it.

I love the Chinese Woodcut and Chinese Propaganda

Today is National day, as well as the 60th anniversary of the establishment of People Republic of China.

When it comes to China, the first person comes into my mind is Maozedong. In fact, Maozedong didn't give me a favourable impression, but those Propaganda posters about him and his ideal Communism in his era do gave me a strong impression. I love Propanganda, especially the Chinese Propaganda.


The simple add-in of the Red in Chinese Propaganda brought out strong character and thousands varieties of unique posters. They are strong, edgy, definite, stunning, outstanded.