Breast Cancer

This is taken at MTR station and is the latest advertisement about Breast Cancer produced by Cancer Fund. When I saw this adv, I immediately recalled an TVC produced a few years ago, please refer to the link and have a look: http://www.admango.com/hkej/gif/cancer_b.asf

Most of you must have seen this TVC before and had a strong impression on it, especially for girls. It is a rather short commercial, but I think it is a very successful one. I admired the commercial as it conveyed the message about "be aware of Breast Cancer" by a simple, direct, and powerful approach. I also admired director's idea of using 2 alarms to replace the breasts. This have grabbed readers' attention and pay importance about the issue.